Sony Mobile Communications ("Sony Mobile") announced two new Xperia(TM) smartphones for consumers looking for premium specifications and beautiful design with extra durability and water resistance. Xperia go and Xperia acro S have scratch resistant mineral glass displays and meet industry standard IP ratings* (International Protection) for protection against dust and water immersion.
Xperia go and Xperia acro S enable easy connectivity to share and enjoy content on TV, smartphone, laptop or tablet. They also come preloaded with Music Unlimited and Video Unlimited from Sony Entertainment Network giving access to Hollywood blockbusters, TV series and millions and millions of music tracks. Xperia go and Xperia acro S will be available globally from the third quarter of 2012.
Consumer demand for durable and water resistant smartphones
Industry research demonstrates that consumers consider durability and water resistance as important features when purchasing a smartphone. For example, a study conducted in Japan by Mobile Marketing Data Labo** highlighted water resistance in the top three most important features for smartphone buyers. In a recent poll*** on Sony Mobile's Facebook community more than a third of participants stated durability as the most important feature when choosing a smartphone. Also, Xperia acro HD, which has the same durability and water resistance features as Xperia acro S, has been the best selling smartphone in Japan since its launch in March****, further demonstrating the appeal of durability and water resistance.
Xperia go - the stylish Sony smartphone made for extra durability
With Xperia go consumers can watch the latest movies and TV shows in razor sharp quality and with super fast performance. Its sleek and stylish design means durable and water resistant smartphones no longer have to look bulky and ruggedized.
Key features for Xperia go
- 3.5" Reality Display powered by Mobile BRAVIA Engine gives razor sharp clarity
- 5MP fast capture camera goes from sleep to snap in just over a second
- Scratch resistant mineral glass display with wet finger tracking
- Highest level of dust and water resistance in a smartphone - IP67 Rating
- 1Ghz dual core processor gives consumers super fast performance
- Launching on Android 2.3 (Gingerbread), upgradeable to Android 4.0 (Ice Cream Sandwich)
- Available in black, white and yellow colours
- Xperia go will launch in the US market under the name "Xperia advance" source-reuters.com
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